How retailers can use mobile apps during holiday holidays

The world’s leading retailers are beginning to recognize the crucial role that mobile plays in the omni-channel shopping experience. The stationary locations no longer represent the majority of the holiday traffic. Retail mobile apps and their role in marketing, sales and operations are an important and dynamic part of this transformation.

 

The statistics of the Black Friday weekend 2017 show some convincing trends that are just happening in omnichannel shopping. If retailers offer a single experience across all touchpoints (mobile, desktop, and stationary), sales will increase.

Around 58 million people are shopping this Christmas time online, outperforming the stationary sites by 7 million. Consumers in the online and in-store business are spending $ 82 more than those shopping online. Likewise, those shopping across multiple touchpoints spend about $ 49 more than those shopping at physical locations.

 

The world’s leading retailers are beginning to recognize the crucial role that mobile plays in the omni-channel shopping experience. The stationary locations no longer represent the majority of the holiday traffic. Retail mobile apps and their role in marketing, sales and operations are an important and dynamic part of this transformation.

The statistics of the Black Friday weekend 2017 show some convincing trends that are just happening in omnichannel shopping. If retailers offer a single experience across all touchpoints (mobile, desktop, and stationary), sales will increase.

Around 58 million people are shopping this Christmas time online, outperforming the stationary sites by 7 million. Consumers in the online and in-store business are spending $ 82 more than those shopping online. Likewise, those shopping across multiple touchpoints spend about $ 49 more than those shopping at physical locations.

 

Include mobile shopping patternsToday’s hyper-connected consumer will be taking advantage of his device reflex to make his purchasing decisions. In fact, 82% of smartphone users turn to their phone to make a purchase commitment. Whether it’s a vacation purchase or an investment, smartphone users use their devices as research tools. These research moments are important for the retailer to contact their buyers. While some brands perceive this pattern as threatening, mobile apps can be optimized for the individual to address these concerns.If consumers search for specific products on the phone before they get to a physical location, your brand needs to become a resource. A retail app may locate reviews, ratings, availability, and other relevant information that may affect a customer’s purchase path. Likewise, targeted mobile advertising may promote in-store traffic.One of our previous posts has shown how mobile apps drive omnichannel retail. The same principles apply – and are perhaps even more critical – during the holiday season. When shopping reaches its peak, customers expect a seamless experience across all channels, from the desktop to in-app to instore.The following tactics can help merchants leverage mobile apps on vacation. SeiallgegenwärtigBy ensuring that your retail app integrates seamlessly with the shopping experience of your other channels, you can optimize the buying and selling process during the holiday season.Retail marketing strategies need to focus on enabling conversions for each channel. One way to accomplish this is to provide a single, coherent shopping cart across all digital shopping pathways. When a customer selects a number of items to purchase on a mobile channel, he must be able to complete that purchase on his desktop and even in the store. In addition, buyers must be able to make digital purchases and waive shipping by picking up items at a stationary location.

 

Integrate beacons Beacons have become increasingly popular in retail because they allow users to communicate with their smartphones and provide detailed and valuable insights into user behavior in the store as well as many other applications. Through the use of beacons, retailers can combine the digital and physical shopping experience during the Christmas season and provide push notifications in shops that are sensitive to certain interests and behaviors, the location of the store, the buying history and more. In addition, beacons are a gold mine for analysis that allows retailers to track things like visitor frequency, business activity patterns, timeliness, and frequency of visits, as well as many other skills that can be helpful in making decisions for future vacation seasons. Use push notifications If you offer legal vacation offerings, you want to know about it. One of the best tactics for smartphone communication is push notifications. According to Leanplum, push notifications sent on Black Friday are opened 2.6 times more frequently. Delivering the value of push notifications is usually a daunting task for marketers, but the number of opt-in conversions is increasing over the holidays. On Black Friday weekends, 50% of shoppers will activate push notifications to receive information about exclusive discounts.

 

Push notifications may also reduce the abandonment rate of shopping carts. Push notifications are a communication channel that self-services users outside the app. It is important to monitor in-app analysis to determine which users add items to their shopping cart, but complete the purchase. In this case, you send a targeted push notification to finish the sale. Conversion rates can be improved by 14% with this tactic when strategic messaging is used. UseDataTo align shopping experiences Data-mobile apps in retail can be used to enhance customer experiences, promote interaction, and increase revenue. For the retail market, mobile apps offer very robust data sets that are not available on any other medium. Among the many different metrics that retailers can follow through mobile apps, information such as shopping spikes, demographics, and business data flow can help them make marketing decisions, improve push messaging, increase conversions, and even help with operational aspects such as employee assignment. While retailers are looking for innovative ways to increase sales during the Christmas period, mobile apps for end users should be on the radar – if not for this year, then for the next one. As mobile becomes a very important point of contact in the customer journey, retailers who want to compete with the market leaders need to make sure they have a mobile-first mindset.

 

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